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Independent software studio · France · since 2026

Six apps.
One pair of hands.

The first one existed just to learn how to get an app past Apple. A year later, two are live, one takes real payments, and the rest are still moving.

Hadrien Hubert, on his own

6
projects shipped
2
live
1
taking payments
13
beta testers
Chapter 01

The thread

None of it was smooth, and that is the interesting part. Here is the year, in the order it happened.

  1. April
    Voyant Vert
    First idea taken all the way to a working screen. Never submitted.
  2. May 8
    REFRAMD goes to Apple
    An app built to learn how to publish one.
  3. May 9
    Incipite opens
    First payment six days later. €1.47.
  4. May 19
    Apple rejects REFRAMD
    Stated reason: financial services. The app is free and contains none.
  5. May
    RUNDR goes open source
    The loop generation algorithm, published under an MIT licence.
  6. June
    Apple rejects it a second time
    This time for being unfinished. The hardest verdict in the catalogue.
  7. July 3
    The appeal is accepted
    After a full audit and a case taken to the review board.
  8. July 15
    REFRAMD is published
    Two months and two rejections after the first submission.
  9. August
    ATJV and Layt enter beta
    Thirteen testers, feedback that stings, and twelve builds.
  10. today
    Six projects
    Two live, three in progress, one deliberately on hold.
Chapter 02

The catalogue

Each project solved one precise problem, and taught me something the next one used.

Incipite

The first words of your work, set in stone.

Live

Proof of anteriority anchored on Bitcoin, for writers, screenwriters, songwriters and photographers. The file never leaves your computer: only its fingerprint is anchored.

What it taught me
How to charge for something, and run a product that really takes money.
$2 per filing · Pro $9/monthincipite.com

ATJV

The game that learns what you like to watch.

Closed beta

Not a tracker: a game. You swipe, you make shows fight in duels, you open card packs. Come evening, the app suggests one show. Just one.

What it taught me
How to run a beta with real people, and take their feedback.
ATJV — 1ATJV — 2ATJV — 3
Tell me when it ships
one address, one message, unsubscribe in one click

REFRAMD

27,000 animations, a thumb away.

Live

The catalogue of the Rive community’s animations, to browse by swiping, collect into albums, and export with the right attribution attached.

What it taught me
Everything. This was the app to cut my teeth on: learning to build, and above all learning to get published by Apple.
REFRAMD — 1REFRAMD — 2REFRAMD — 3
Freeofficial Apple badge goes hereDownload on theApp Store

RUNDR

Run anywhere, without thinking.

In development

A running loop generated around you, at the distance you want, in one tap. No account, no tracker. For people who run while travelling.

What it taught me
How to open up code: the algorithm is public, under an MIT licence.
Tell me when it ships
one address, one message, unsubscribe in one click
$4.99 oncerundr.me

Layt

Ten seconds to lay out photos and video.

In development

81 layouts, 9 aspect ratios, export to JPEG or MP4. No account, no subscription, no watermark. Built for myself first, because every other one ends up behind a paywall.

Layt — 1Layt — 2Layt — 3
Tell me when it ships
one address, one message, unsubscribe in one click
Freenot public yet

Voyant Vert

Everything about your car, in thirty seconds.

On hold

The service log for your vehicles: oil changes, inspections, insurance, photos of the paperwork. It all stays on the phone. An idea that got started, then set aside.

Freenot public yet
Chapter 03

The workshop

Shipping six projects alone meant building the tools first. They are not for sale. They explain the rest.

01

Publishing console

One place to post to every account of every project, with a queue and a log.

02

Screenshot normalisation

Every published image goes through the same pass: clean status bar, identical frame, controlled file size.

03

Icon generation

Icon, splash screen, favicon and Android variant produced by a script, from a single concept.

04

Vertical video pipeline

Voice, word-level captions, editing and music. From written script to publishable video.

And then there is Genesis.

A tactical card game written in Godot, unrelated to everything else. It has been moving quietly for months.

Nothing to show yet

The rules

Say hello

Press, collaboration, or just curious. I read everything.

hello@dehvs.com